CONSULTANCY SERVICES

Every communications challenge is unique. Katy calls on her broad skill set and experience to combine the best mix of approaches and tools to meet the business needs in the most effective way in the shortest possible time.  The work is collaborative and often benefits from bringing stakeholders together in a FutureShape Workshop.

Brand Positioning

Organisations with a clear understanding of who they are and what they stand for, build more engaged and productive relationships with employees, customers and stakeholders.  Combining rigorous analysis with creative thinking, Katy helps develop new brands, refresh existing brands and define brand purpose, brand promise and key messages, to make communications more meaningful and enhance reputation.

Comms Planning

With 20 years’ experience designing integrated communications campaigns, Katy can help at every stage of the planning process to develop engaging, evidence-based strategies that deliver against objectives.  This includes: landscape analysis and insights; target audience profiling; creating value propositions and campaign platforms; and developing activations, delivery schedules and evaluation protocols. 

Storytelling & Content

Storytelling is the most effective way to humanise your brand or organisation, deepen connections with your audiences, and inspire change.  Katy helps to unlock and craft organisations’ stories and create smart integrated content strategies that bring them to life and drive action. This includes developing rich content, planning engagement across key channels, and preparing real time responses.

Customer Experience

Increasingly brands are the sum of the experiences a customer has and shares, and all interactions must reflect and amplify the brand purpose and promise. Katy helps businesses to map and understand the customer journey and to identify opportunities to reduce friction and add value at every touch-point to differentiate from the competition and build loyalty.